This is a question that I get asked often. Many real estate agents today are looking for something other than the old stand by web page. With a lot of Real Estate agents web pages today the data and information they put on their site is static and not dynamic. In many cases they are sites that were created 5 years ago and never touched again with the exception of a dynamic listings search. The typical real estate agent site will have links that say, “Search for Homes” “For Buyers” “For Sellers” “About Me” “ My Listings”. In toady’s world of dynamic information and news, customers are tired and board with seeing this over and over again. They want something that is engaging, that connects them to this person and information that they can’t get else where. Agents tend to be a wealth of knowledge that relates to communities, neighborhoods, and Legal issues with the housing market and lots of other great useful information that frankly you can’t find on their website or it is so buried that it can’t be found.
With a blog you have the ability to take that knowldge and get it out to the people that are looking for it on a daily basis. A blog allows you to write your thoughts and ideas and share information in a far more dynamic arena. A lot of agents are afraid to blog because they don’t think they can write or they just don’t have the time. Both of these are excuses and can be overcome with a little direction and help.
Your Blog can be used to tell it like it is on a Neighborhood level and allow you to become the expert. You can write on many different topics that help educate both the buyer and the seller about your profession, the process of buying and selling and just how great, or not so great areas are in the communities you serve.
Don’t get me wrong websites can do this to but the work required to keep your site up is not a easy as adding an article daily or weekly to your blog. If you want to get started with a blog watch this great video that really gets right to the meat of what a blog is and then think abouit takeing Windermere’s blogging class to get you going in the right direction. To see the windermere classes visit Windermere’s Blog
